In digital marketing, the word engagement is used very commonly and at the same very popular. The engagement word is drive from engage which means to build interest or grab attention.

• It is simple to involve someone in a particular thing and in other words want that someone to participate. 
• Also we can define as Making meaningful contact with someone and engaging them into the discussion and conversation.

The website should be responsive as well as the power of engaging visitors/ consumers to stay more on the website.  It is not only for those who are only a good reader but there are some things also attributes are available for those who have interest and actively participate/ contribute on the website. 

The web designing in Pakistan is considered one of the best worldwide. Because of the young talent who always focus to deliver the latest and demanding website with all attributes. Web development in Lahore plays an important role in the success of web development pakistan. 

A few years ago, the web development companies analyzed and found out  that there is something missing that is why people are not getting attracted and interested in the website. Even though the website is designed by the top web designers and developers. The website looks professional, unique features, attributes and elements. The thing is that visitors need something different, interesting and eye-catching that engages them. 

Reasons why business need an engaging website:

Why is engaging web development or website is needed/ important for the business? Following are the reasons:

1. Web development companies consider engagement as the strategy to get feedback about the company products/ services.
2. It is also a way to encourage the visit and potential customer to speak up, share their thoughts/ ideas, get involved or participate in different activities.
3. If the website has interesting and interactive content. It will force and attract the person to stay more on this website. 
4. Through the engaging content the visitors and loyal customers will back the website whenever they want to. Also they share the website link with their relatives and friends. They told them to visit this particular link.
5.  Because of the engaging content the conversion rate is also increased and organic traffic also increases. 

How to develop a website more engaging?

Following are the factors that make the website more engaging:

• Simple layout for the home pages:

Most web development companies in lahore suggest their client to select the simple layout and theme for the home page. There is the free and open source CMS and website builder like wordpress. In WordPress there are thousands of templates available select/choose the one that is the latest, trendy, engaging and  as well as it must be suitable with your business and brand.

• Place the social media plugins

If your content is interactive and interesting for the visitor  through the plugins,they will share your content on social media platforms. These plugins make your website more attractive. Through this:

• It will help you to generate brand awareness.
• Increase the traffic on your site 
• Through this your content will be reach to more customers
• Boost ups your brand engagement
• Generate natural backlinks
• Use the standard font size and Choose the color scheme strategically:

The standard size for the website content is minimum 16 and the text font is usually arial and times new roman. The font size must be readable and must match with your website. Use the classy font that gives you a different and great vibe.

The color scheme is also the strategy.  most of the web designing companies considered that color has psychology and if you understand this. Then there is not thing difficult to engage the customer on the website for more time. 

Must use eye catchy colors. For example if you analyze the restaurant and hotels in Lahore of the most used red and yellow color scheme it shows that the people feel hungry.  Use color wisely and thoughtfully because the color makes your website more appealing.  When you start to design the logo color scheme also decide there as well. So the important thing is to choose that color that represents your business goals and mission clearly. 

• Make your website responsive and mobile friendly:

Nowadays, people are more actively using smartphones than laptops and computers. Even youngsters prefer smartphones over their gadgets. 70% of the people spend their internet time on their smartphone. 

So if you want to target and engage the youngsters as well as the older on your website then the website should be mobile friendly. In simple and easy words you web design should be responsive otherwise you lose a high range of consumers/ traffic on your website at first site. 

• Make the clear and easy to read the content:

Make the clear and easy to read content and make sure that content must be interesting. Because of that the reader cannot get bored. The engaging content is also a way to increase organic traffic. There are few things that should be highlighted like 

• the keywords
• Using bullet points 
• Number list

It will help to improve the retention rate and readability. 

• Use multimedia:

The old saying that a single image says thousands of works at the same time. The web designing companies in Pakistan considered that multimedia like images and videos are important if you want to engage the visitor. Because around when people leave the webpage 65% of them remember the image rather than the text. Ensure that the multimedia that you upload must be relevant to the content. 

• Add internal links:

The web development in lahore considered that adding the internal links to the content is very crucial.  Through this link your website with other related information on your website. It help you to:

• Improve the navigation 
• Reduce the bounce rate
• Improve user experience 
• Conversion rate is also increasing 
• Test your website before launch:

Testing the website is a very important task in web development. In the test web developers test/ analyze each and every element. They test that either websites work properly or not. If there is something wrong, that is not able to engage the visitor. So, it will be fixed within the time. If it is not fixed before the launch of the website, it will not give the best user experience. 

When you launch the website, it is very important to get the feedback from website users. It will help you to identify the issues that they faced. As well as resolving it as soon as possible. 

There are some important things that are mentioned in the articles but not discussed in detail, but the web development companies in lahore like planx consider these as effective and essential elements of the website. 

• The website should have the proper navigation feature
• Web page should have the call to action button 
• The website should have the contact page that help the visit to contact you easily
• Use mixup layout because visitors don’t consider/ feel that they are on the same page. 
• Use white spaces as well because it works as the engaging element on the website.