Poster Designing

Is There a Trick To Good Poster Designing? Here’s How You Can Make It Effective! 

If you are looking into tried and tested methods of advertisement for your brand then poster designing has to somewhere on the top. They can easily attract the attention of the target audience and on top of that, they are quite cheap! 

No one can claim that they have the secret ingredient for making a perfect poster. There are just a number of tips and tricks that you can make use of and let practice do the rest of the magic. 

So before we look into how a poster should be designed, we will let you know why this technique is still preferred as a mode of advertisement even in larger companies and businesses. 

How Poster Designing Is Helpful? 

Visual communication is quite helpful when you want to reach a larger target market and keep them interested in the services that you offer. In fact, if you learn the art of right poster designing, there won’t be a need to invest anywhere else in order to make your brand look unique. 

 If you are still wondering how designing a poster can be helpful, here are a few pointers you should keep in mind. 

• It Is a Cost-Effective Method:

Contrary to popular belief, the designing and distribution of posters are one the cheapest method of advertisement that you can rely on. Moreover, the process is simple and flexible. Since there is no right or wrong template, you can design whatever visuals seem attractive and suitable for your business. 

All you need is some creative minds and printing service. You can finalize the poster in a couple of days. This would ensure that the promotional work for your service/product/campaign can begin right away. 

• Perfect Way To Enhance Brand Visibility: 

Once the poster has been printed, it is up to you to decide the target area where you want to improve your brand visibility. You can come up with catchy headlines or flood customers with interesting imagery to make sure what you are saying to them stays in their head for a longer period of time. 

• You Can Attract Active Response From Viewers:

Posters are helpful in engaging interested viewers even if they were just passing by before. Once they have stopped and looked away from their surroundings towards your poster, you can further motivate them to provide active responses via a website or through a phone call. 

How To Perform Poster Designing From Scratch?

Here are a few steps that you need to keep in mind when you begin poster designing.  

• Know Your Goal:

What is the reason behind your poster? Do you want the audience to know about a new product? Do you want to know about an upcoming discount deal? The poster can help you achieve your goal but you need to be sure of what it is. 

The goal will guide you by helping you decide the layout, format, and colors for the poster. If you are launching a new campaign, the layout will focus more on its date and offers. On the other hand, if the poster is about an upcoming competition, it should highlight the application process, requirements, etc. 

• Keep Target Audience and Location In Mind:

Besides goals, you should also be aware of the group of audience that you wish to attract. Are you focusing on entrepreneurs and professionals? Do you want to catch the attention of young students? 

The target audience and where the poster will be placed says a lot about how it should be designed. Vivid colors and bold prints may be the right choice for the young generation but a simple poster with minimal graphics seems better for an older audience. 

• Select a Suitable Color Scheme:

The first thing that everyone would notice about your poster is the color combination and scheme. The best approach here is not to overthink and preferably go with colors that are not too “bold”. 

Apart from that, the occasion for which the poster is being designed can also help you decide the colors. For example, a Christmas poster would look better in red and white. If you are launching a new product then preferably go with the color blue since it is associated with trust and wisdom. 

• Choose Fonts That Are Easy To Read:

Now, this is a tricky part! 

You have to choose the font for the text depending on the size of your poster. Moreover, the title, headlines, and narrative text should be in different fonts that corresponds to their importance. 

All posters should include relevant dates, contact information, the name of the event, a short description, and limited background as to why this should be of interest to the readers. 

• Download Stock Photos In High Quality :

You would not want to ruin a good poster by including pixelated images. Whether the picture on the poster is of central importance or just a small addition to enhancing the graphics, you should not compromise on its quality. 

This may not seem like a problem when you are designing the poster on the laptop screen but once it is printed you would clearly notice the distorted and blurry image that would ruin the look of your final poster. Therefore, images must be crisp and clear. You can find an ample amount of stock images on sites such as Unsplash and Pexels. 

Before You Go: 

Keep in mind that there is no right or wrong poster, just a poorly-designed one. Luckily, there is a lot you can do to improve the outlook of your poster. For example, experts suggest that using fonts like Arial, Helvetica, and Calibri can enhance visual engagement since they are easier to read. 

Furthermore, font size can also be used to bring attention to things that are important. You should preferably use a 48-point font for the author’s name and a bit smaller (such as 36-point) when writing narrative text. There should be enough space left at the margins of your poster as well as between separate lines. 

Another useful tip that we came across was to use color combinations that were not too painful for the eyes. Multiple bright colors may give your poster a bold look but it often messes with the professional outlook that you need. Similarly, the use of low-contrast colors, such as light pink on white, will only make your work look boring. 

So these are some of the tips that you can keep in mind when handling your next poster designing task. We hope this proves to be helpful for you. Good Luck! 

Hire a Designer

Now if you want your poster designed professionally you should hire a designer. Our team of designers are equipped with the best technology and creative skills as well. Feel free to contact us for further information.