In Pakistan, the trend of web development and web designing is increasing day by day.  

• All  small and big business men know that if they want to drive better results from their business.
• For that, they should focus on web development/ web designing of their business companies.
• Most of them have constraints with their budget so they thought of hiring a freelancer rather than a web designing company in lahore. 
• But most of them are not familiar with the skills and expertise of the person because you don’t have enough knowledge about this field.
• It’s a myth that freelancers are cheapest and make you web development according to your will and needs.
• But yes, the web designing companies in Lahore charge you more than freelancers but there are many advantages.
• Before selecting the web development company in lahore. You should do an online research about this particular field. And ask your friends and relatives who are familiar with this field. Also asked them about the reference.

Steps to find out the best web development company

• Select the top 10 web development companies in lahore. 
• Review their websites
• Portfolios,
• Testimonials 
• Is there website is mobile friendly,
• website loading speed,
• If they follow the latest trends?also see the review and feedback of the company.

It gives you the idea of how companies deal with their clients, working style, expertise, experience in this industry, their competitive edge against their competitors, their customer satisfaction level attracts you towards them. 

Also before selecting the web development company in Lahore, you should finalize your budget because it gives you an idea of what your web design is.

•  If you want the best responsive, unique, functional web design of your company for that it costs more. But there is the guarantee that you are worth it at last.
• Because the web development company in lahore like planx ask about your suggestions and explore more latest trends in front of you. They have an expert team of web development who are specialized in their particular field. 
• They also save your time and effort.

What is web development?

• Web development is also called or known as website development. 
• The online appearance of the business on digital platforms.
•  In this process the creating, building and maintaining the website that are run online.   
• As we know that the trend of online shopping is rapidly increasing. 
• where every product related to their brand quality and price along with their basic information is available in a few clicks.
• So now, it is a crucial feature of the business. 

Online Goals 

Following are the online goals that are achieved by web development:

Direct communication with customers:

• If we go back 10 years ago, we see that most of the businesses deal with business to business. But they want to sell their product and interact with their consumers and potential customers but they cannot do that. They are unaware of their response to consumers.
• But now with the digital platform and website they use the D2C approach where they connect and interact with their customers.
• Even through website and social accounts visitors and their consumers also post comments and feedback about the company, their product and their other things that are related to the company.
• If the company wants to expand their product range they directly ask their customers through online surveys. The survey results show that the company product gets its position in the market or not. If the company product is in demand or people are not well aware.

Increase organic traffic:

The main goal of web development is to increase sales. That only happens when the visitors turn into your loyal customers. Following are the tips to increase your organic traffic:

• Improve user experience.
• Improve loading speed of your website.
• Smooth landing page of the website.
• Build responsive and functional web design.
• Clear and understandable navigation.

These factors create a positive impact on the perception of the consumers. Another major and powerful feature of the website is mobile-friendly. if your website is not mobile-friendly you actually lost huge traffic on your site. You give your competitive edge to your competitors by your own hand. 

• According to the result, 70%-80% user switch from your website because of your site is not mobile friendly 
• Around 60% switch from one site to another just because of the loading speed. 
• Most of the website design is simple and unique but not responsive. It’s important that your business web design should be responsive.

Build trust and improve company image. 

• It’s very important to build a proper web appearance. It is an opportunity for you to get the chance to show your product and services online. But online shopping trends are increasing in youngsters but not in our old generation. 
• They thought that the online available product quality is low and cheapest. They do not trust online purchasing. They always preferred to visit the physical store and buy the products that they needed. 
• As we know that now people do online research about different products, brands and companies before making a purchasing decision. Even if they don’t purchase the product online, there is your advantage link in it. 
• Like if they get the correct information through your website it must create a positive impression in the mind of the visitors. Also create your positive brand image. Not only build trust but also increase the traffic on your website. 

Get competitive edge:

• All the above points improve the competitiveness of the company. Because the business websites the competitive companies play in the market more actively. 
• They know that there are alot of players in the market, their one weak point is the strength of their new competitor. Website actually turns the tables.
• Most of the big players are now unrecognized in the market because they resist the advancement of technology. They think their company does not need any kind of web development. 
• Their product is their competitive and strong feature but website and web development of their business on online platforms are not essential. But when they lose their business and lose occur then they realize the power of the web development

Global reach:

• Through web development, more potential customers have begun looking online for services or products that they need. The business websites also allow them to recognise approximately the products and services which might be on offer. 
• According to the marketing concept, geographical area is very important and must be chosen before your target market. 
•  But now, everything has changed, you cannot only target globally and also no boundaries geographically. You consumers visit your business website anywhere and anytime and make purchases. 
• Through this website you also reach out in every area. You target more areas indirectly and it also increases the potential customers and visitors on your business website.