Most web development companies design business websites and use word press CRM plugins. Small businessmen use WordPress software to make their websites with little knowledge. Before, we discussed the whole scenario about CRM plugins. Firstly, it’s important for those who don’t have an idea about WordPress. And what are the benefits of WordPress?. Secondly, you also get the idea about customer relationship management(CRM) and its advantages. It is for those who don’t study and have an information technology background. 

What is WordPress?

WordPress is a content management software(CMS). The main purpose of WordPress is to create and manage the professional look for websites.

It is Open-source software that is available for everyone at no cost, but users need to pay for web hosting and domain names. 

WordPress is also used to create multiple types of websites, including blogs, business websites, galleries, forums, event websites, membership websites, e-learning, and e-commerce websites. The platform allows users to effortlessly create, host, manage and publish content online on websites.

According to a current survey result, over 40% of the world’s total websites are hosted on WordPress. 

Key features of WordPress.

Following are the key features of WordPress:

• WordPress provides a customized theme feature. That helps the person to make changes in the web design according to their will. 
•  All templates of WordPress  are well optimized for mobile phones. The websites built on WordPress are responsive for smartphones and tablets. It also provides a smartphone application compatible with both Android and IOS that lets users manage their websites and add new content from anywhere in the world.
• Also offers out of the box support for multiple SEO tools. Allow users to optimize their content for a better reach. Effective SEO results in greater traffic to websites and also helps them rank higher on search engines. 

CRM:

CRM stands for Customer relationship management. Business strategy/ platform or a process that is designed for businessmen to manage and analyze the interaction of customers and potential clients.

Its main idea is to improve the relationship between customers and businesses. Not only for growing sales and profits but also for building trust and loyalty.

Key advantages of CRM

Key advantages of CRM are following:

• CRM software also helps in increasing customer loyalty, and brand value as companies can provide a quicker and better customer service experience.
• CRM also considerably increases the efficiency of businesses as employees no longer need to search different documents to find customer details and past records.
• This Software displays critical customer information on screens that helps employees to effectively and efficiently communicate with customers. Better communication results in a greater chance of making a sale. 

Why do web designers use WordPress as a CRM?

• Web development companies know that the biggest benefit of choosing one of the WordPress CRM plugins is the fact that so many are free. 
• If web development companies are using standalone CRM platforms such as Agile CRM that is an expensive tool.
• In WordPress website contacts are already integrated and will be easier to access/manage on a day-to-day basis. 
• Having everything under the same digital roof helps streamline the workflows of both you and your staff.
• The team of web development companies are familiar with the WordPress environment. So they use a new interface in order to start managing your customer’s details efficiently.

Top WordPress CRM Plugins:

 Top WordPress CRM Plugins are following:

CRM ROI: 

CRM ROI is one of the best WordPress CRM plugins. Web designers absolutely won’t find one better optimized for your company than CRM ROI. CRM ROI is specifically designed for small to medium-sized businesses (SMBs)

• It also used to track lead sources, plan lead routing, sync email campaigns, and more. 
• CRM ROI has all necessary tools to run a successful marketing campaign for business, and it’s perfectly optimized to reach your target audience.
• On top of everything else, you can manage individual contacts all in one place, saving you the trouble of keeping up with multiple lead spreadsheets.

Fluent CRM:

WordPress CRMs typically offer different ways of reaching visitors. If the business wants to focus specifically on email marketing to reach their potential customers? In that case, fluent CRM is the best option.

• Fluent CRM is designed to handle marketing through email. 
• It also gives you the option to personalize and automate your email campaigns, targeting users based on the data it gathers from your website visitors and those who sign up for your email lists.
• Fluent CRM even has its own email builder to help you put together high-quality email campaigns. 
• The web designers use Fluent CRM to determine email marketing audiences, put together your emails, and send them out all in one place.

UpiCRM:

Most of the small businessmen don’t want a CRM plugin that’s packed with features and tools. Sometimes they just want a simple, intuitive platform, they are not very familiar with CRMs. For that, UpiCRM is a good choice.

• In addition to being free, UpiCRM is built specifically to be as simple as possible. 
• It focuses on providing the essential components of a CRM in the most user-friendly way possible, doing so with an intuitive interface and simple functionalities.
• In short, UpiCRM doesn’t bombard you with features. It gives you what you need in the simplest form possible.

JetPack CRM

• This CRM plugin offers essentially the same benefits as UpiCRM.
•  It is extremely simple and intuitive. No cost of this CRM.
• If web developers are looking for a very lightweight solution.
•  At least to start out with, the web designers considered that Jetpack is an excellent choice.
• One of the advantages of Jetpack is that it offers a client portal where you can easily manage all your customers and leads. 
• It also integrates with Zapier and is accessible on mobile devices as well as computers. That means you can manage your campaigns there no matter where you are.

Presspoint: 

•  The best WordPress CRM plugin is Presspoint. It offers the same features as most other CRMs. 
• The businessman easily  tracks user activity on their website, centralizes user data, and better manages your marketing campaigns. 
• But it also offers another major set of features: e-Commerce functionality.
• This means you can use Presspoint not only to market to users and track their activity on your site, but to optimize your site to sell products to those users. 
• Website designers also create carts, track purchase history for each user, and more.
• It does cost significantly more than many other plugins, but if your ecommerce could use a boost, it may well be worth it.